Social Networking for The Global Kids Fashion Industry

Fairy Kisses Christmas Countdown Sale is on!

Hi, my name is Sally and I own an online retail haven for babies and children, stocking quality fashion, toys, skincare and more. At www.fairykisses.com.au our Christmas Countdown sale has just begun: 32 days until Christmas gets you 32% off purchases over AUD $50, tomorrow 31 days left means 31%, and so forth. We have some lovely gift ideas, and some wonderful fashion. One of our pluses is that we layby, so you can put your order in now and spread out the payments. We will also hold paid items until you are ready to have them sent out, or we will send them out to a different address for you. If you live overseas yet have friends in Australia, purcahsing through www.fairykisses.com.au is a great way to ensure your purchases arrive in time for Christmas. If you live overseas, we are an excellent way to source unique fashions to help your child stand out in the crowd.

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Comment by Corky on April 7, 2008 at 3:39am: I love the countdown idea. Hurry up and buy before its gone and before its marked higher. How did the sale work? Did you do it last year? If so was it better this year?

Here's a concept that I know works well in the US: (I don't know if these holidays are celebrated elsewhere)

Pick a pumpkin discount. The weekend or two before Halloween in the US, a store runs a two days sale. You put your hand inside a plastic pumpkin and pull out your discount which ranges from 10-50%. Put in very few 10%, a lot of 15 and 20% and very few 25-50%. People are thrilled they don't get the lowest (10%) and there's a lot of buzz going when someone pulls a 40 or 50% off. I've heard of people buying the larger discounts from strangers. Make sure you stamp a hand after they pick otherwise you'll get the double dippers!

This also works well around Easter, Have an Eggciting sale and pink an egg discount form a basket.

Should we run this on the forum and see what kind of ideas the group can generate?

I've seen a lot of US websites pre-selling hard to get lines. Do you do this? I know about this because we start getting reorders before we even ship.

I know of another store owner who doesn't have an on-line store. She puts outs Polaroid pictures under a glass mate at checkout of next seasons stuff coming in. When a customer wants to reserve it she turns the picture over and writes the name next to the size and calls the customer when it comes in. When the size is already sold she calls us and re-orders, again before we even ship!

PS I just sent you a friend invite.